Where should I be focusing my efforts? What should my product roadmap look like? Should I be looking horizontally or vertically?

Suppliers can become customers, customers can become competitors. New entrants can flank you, changes in technology or the environment create new opportunities for growth. When is the last time you REALLY looked externally?

Internal focus needs to be balanced with an understanding of the external changes in the market. A project and workplan can be designed and executed to simply bring the external market into focus, test your current assumptions, analyze alternatives, and when necessary, build a new business plan from the bottom up, and help you make the tough decisions. Implementation is equally important, and Dave Rochlin has assumed a short term "virtual executive role" for several clients, both to fill gaps and to effect change.  

Are you spending too little or too much? Are you too early or too late?

Determining strategic vs. tactical technology needs drives options, execution, and investment. Outsourcing can sometimes deliver superior results, but it all  depends on the role that technology plays in an organization's competitive environment. Many firms lack a cohesive technology strategy, which ultimately can lead to ambiguity in analyzing investment and priorities.

What are the key assumptions driving revenue and profitability? Is my organization built to achieve my objectives? Does it scale? How do I validate my assumptions?

Planning for growth involves more than a spreadsheet. While "scale" is a critical component to profitability, equally important is the need to avoid reverse scale...as structural deficiencies are sometimes exacerbated by growth, and can lead to unsustainable business models. Designing a business plan which is realistic and avoids this trap, is critical to sustainable growth.

Who is my customer, what is my market, what am I delivering to this market? Am I differentiated? How do I best communicate this to the audience?

These are key questions in the development cycle of any company. We can deploy a thoughtful and proven framework, which has successfully created and tightened the position and led to branding solutions for dozens of products and services across several industries.

Many businesses box themselves in by focusing too narrowly on what they are and who they service. Often, servicing existing customers interferes with the ability to launch -- or even look at -- new products. Emacula has the experience and expertise to help analyze new markets opportunities, and prioritize new product initiatives.

Ready - fire - aim? Short staffed, but can't afford to wait?

Not any more. Make the right decisions the first time, and focus on execution. Emacula can help you develop a marketing plan and budget which achieves your objectives. Get your product and company positioned, research prospects and customers, develop requirements documents, build your channels, hire/manage agencies, launch your PR efforts, and design your marketing organization.... Fast!