The term "macula" describes the area in the back of the human eye where the nerve endings converge and transfer information to the brain. Ironically the macula also causes a blind spot in the middle of our field of vision, which the brain conveniently ignores.

Much like the human eye, executives in technology companies often suffer from a "blind spot", due to the massive amount of information they need to process, and often miss key strategic imperatives, due to blind spot in their field of vision --- an "E" macula

Successful executives need to develop and implement plans that anticipate and react to competitive factors, changes in the economics of a market or industry, customer business practices, marketplace shifts, product lifecycles, new technologies, and a whole host of externally driven factors. The success of launching new products, as well as planning product and service lifecycles/roadmaps depends on well thought out customer and external facing strategies.

The Emacula "Group" is a "virtual team" of consultants with experience in marketing, strategy, operations, and technology development in a variety of e-business sectors with some of the leading new economy and old economy firms. Further information on Dave Rochlin, the principal consultant is available on the emacula.com website under the section "Dave Rochlin Bio."

Large consulting firns such as Accenture, Deloitte, BCG,and Bain build project teams by tapping into available consultants with appropriate skills across their network. Like these large firms, Emacula can pull teams together as needed to solve client problems. Unlike the large firms,these teams are made up of groups which also run individual practices, leading to teams with greater functional expertise, as well as lower overhead.

• Greater functional expertise means the talent and resources to execute, not just analyze.
• Lower overhead translates to significantly lower project costs for Emacula clients.

Please note that due to current professional and teaching commitments, I am not taking on new clients at this time.